Email Campaign Management Software, Hardware, Services and Research Papers

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Multi-channel marketing: Orchestrate message, channels and countries by SDL Web Content Management Solutions Division

July 27, 2010 - (Free Research) Online marketing needs to be coordinated and consistent with marketing communication and business objectives. SDL Tridion provides unique opportunities to coordinate communications through different channels, across sites and different countries. SDL Tridion enables marketers, technical staff, and corporate communicators to collaborate as well.

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Turning Customer Interaction into Profitable Relationships: Reaping the benefits of unified customer communication management (CCM) by Pitney Bowes Business Insight

July 06, 2010 - (Free Research) Effective customer communication boosts customer loyalty, ensures compliance, and helps control a range of costs. However, most organisations take a fragmented approach to managing enterprise customer communications. Quocirca’s report examines how a CCM strategy can transform the impact of customer communications at every customer touch point.

(ANALYST REPORT)

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Scenarios for Unified Communications by AT&T Corp

April 05, 2010 - (Free Research) More companies are likely to migrate toward unified communications as awareness of the concept spreads. This paper explains why UC is particularly appropriate for help desk support, R&D project management, generating marketing leads, sales force support, manufacturing production and knowledge sharing in large organizations.

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The Concise Guide to E-Discovery by Guidance Software, Inc.

January 11, 2010 - (Free Research) The goal of this white paper is to provide an introduction to the key areas involved in developing an e-discovery capability and to help organizations plan to become better prepared for the rigors of the e-discovery process.

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