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Browse Directory>   Business Solutions>  Sales and Marketing>  Marketing Resource Management
 
ALL RESULTS SOFTWARE SERVICES & RESELLERS HARDWARE RESEARCH LIBRARY
 
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Gartner Research: Zip from 0 to 90 in Four Easy Steps with a Marketing Maturity Model by Aprimo, Inc.
November 2008 - (Free Research) The MOMM presents a more realistic view of the journey and benefits, by using the MOMM marketing executive can evaluate where they are and develop a specific roadmap for investments in people, process and technology.
(WHITE PAPER) VIEW ABSTRACT | GO TO WHITE PAPER

Warner Bros. Case Study by Aprimo, Inc.
November 2008 - (Free Research) Warner Bros. implemented Aprimo’s Marketing Resource Management solution, which helped them combine Aprimo with Sales Data and streamline its domestic theatrical media planning, placement and execution with finance and auditing processes.
(CASE STUDY) VIEW ABSTRACT | GO TO CASE STUDY

Enterprises Marketing Management Technology Delivers a World Class Dealer Marketing Program to Maximize Brand Equity by Aprimo, Inc.
November 2008 - (Free Research) Honda selected Aprimo solutions, which is a leader in Enterprise Marketing Management (EMM) technology as it helps to enhance marketing efficiency and effectiveness at a wider level, maximizes marketing returns and hence shareholder value.
(CASE STUDY) VIEW ABSTRACT | GO TO CASE STUDY

Size DOES Matter – When Choosing the Right ERP Solution by Xperia
June 2008 - (Free Research) Relationship is more important for a small-to-medium manufacturers than a large one, because small-to-medium manufacturers tend to have few IT resources, and therefore rely more on the software supplier.
(WHITE PAPER) VIEW ABSTRACT | GO TO WHITE PAPER

Streamlining Marketing Management and Processes, a Merrill Lynch Success Story by Aprimo, Inc.
June 2008 - (Free Research) This 2002 case study details Merrill Lynch’s GPC Marketing team that successfully implemented Aprimo’s Planning & Financial Management solution to better manage their $100 million-plus marketing spend.
(CASE STUDY) VIEW ABSTRACT | GO TO CASE STUDY

Gartner's Magic Quadrant for Marketing Resource Management by Aprimo, Inc.
June 2008 - (Free Research) MRM is a set of processes and capabilities designed to enhance a company’s ability to orchestrate and optimize internal and external marketing resources.
(WHITE PAPER) VIEW ABSTRACT | GO TO WHITE PAPER

From Concept to Customer: Effective Domain Name Strategies by BuyDomains.com
October 2008 - (Free Research) This podcast explains how BuyDomains aids in defining an effective internet and domain name strategy, as it is vital for all types of business.
(PODCAST) VIEW ABSTRACT | GO TO PODCAST

Impactful Email Marketing Using Behavioral Analytics to Create Relevant Messages by Bronto Software
October 2008 - (Free Research) Having the ability to take your email marketing/web analytics integration beyond traffic analysis builds true relationship email marketing. A successful strategy is to use web analytics for gauging the effectiveness of email marketing initiatives and determining optimization tactics.
(WHITE PAPER) VIEW ABSTRACT | GO TO WHITE PAPER

Seven Email Marketing Refreshes by Bronto Software
October 2008 - (Free Research) This whitepaper will detail seven refreshes that will quickly enhance your email-marketing program. You may also find some low hanging opportunities that you weren’t aware you were missing.
(WHITE PAPER) VIEW ABSTRACT | GO TO WHITE PAPER

Engaging Your Subscribers Using Interactive Media in Email by Bronto Software
October 2008 - (Free Research) Learn how using a web 2.0, or interactive strategy, in email marketing will keep your prospects and customers engaged.
(WHITE PAPER) VIEW ABSTRACT | GO TO WHITE PAPER

Magic Quadrant for Sourcing Application Suites, 2008 by Emptoris
September 2008 - (Free Research) In this paper learn how best-of-breed providers with suites delivered via software as a service, dominate the strategic sourcing application market, while ERP companies with integrated offerings are gaining traction by providing tactical sourcing support.
(WHITE PAPER) VIEW ABSTRACT | GO TO WHITE PAPER

The Relevance Revolution: Making the Move from Personalized to Individualized Marketing by Portrait Software
September 2008 - (Free Research) This paper explains the challenges marketers face today and how innovative, next-generation campaign approaches are beginning to separate the best from the rest.
(WHITE PAPER) VIEW ABSTRACT | GO TO WHITE PAPER

Unlocking the Secret World of White Listing: Insight for Enterprise Email Marketers by Silverpop Systems Inc.
August 2008 - (Free Research) This white paper will introduce you to the strange and sometimes confusing world of white listing. It explains how navigate through the process, imparts advice on how to increase your chances of getting on those coveted lists.
(WHITE PAPER) VIEW ABSTRACT | GO TO WHITE PAPER

Email Creative That Works: An Evaluation of Opens and Click Rates Associated with Various Creative Elements by Silverpop Systems Inc.
August 2008 - (Free Research) To help marketers identify creative elements that can really improve results, Silverpop undertook a comprehensive study of both BtoB and BtoC email messages, evaluating a variety of creative elements and comparing open and click rates.
(WHITE PAPER) VIEW ABSTRACT | GO TO WHITE PAPER

Conquering the Crunch Series: Wholesale Distribution and Succeeding in Global Sourcing to Grow Private Label Profits by CDC Software - Vis.align (E-mail this company)
June 2008 - (Free Research) The Whitepaper discusses the private label phenomenon, where wholesale distributors sell their own products instead of, or in addition, to reselling goods from other suppliers.
(WHITE PAPER) VIEW ABSTRACT | GO TO WHITE PAPER

Business Technology Marketing Benchmarks 2007-2008 by KnowledgeStorm Webinars (E-mail this company)
June 2007 - (Free Research) Find out what 1,038 B2B marketers revealed about what works for lead generation and nurturing tactics. Invite your entire team to view this free Webcast and learn about B2B email, search marketing and surprising Webcast and white paper marketing statistics.
(WEBCAST) VIEW ABSTRACT | GO TO WEBCAST

How White Papers Can Boost Your Lead Gen Campaigns by KnowledgeStorm Webinars (E-mail this company)
October 2006 - (Free Research) In this presentation document, white paper guru Michael Stelzner, author of "Writing White Papers: How to Capture Readers and Keep Them Engaged," will share his secrets on creating effective white papers that attract prospects in droves.
(ANALYST REPORT) VIEW ABSTRACT | GO TO ANALYST REPORT

How White Papers Can Turbo-Boost Your Lead Gen Campaigns by KnowledgeStorm Webinars (E-mail this company)
September 2006 - (Free Research) In this upcoming Webcast, "How White Papers Can Turbo-Boost Your Lead Gen Campaigns", white paper guru Michael Stelzner, author of "Writing White Papers: How to Capture Readers and Keep Them Engaged," will share his secrets on creating white papers that attract prospects in droves. This Webcast is presented by KnowledgeStorm.
(WEBCAST) VIEW ABSTRACT | GO TO WEBCAST

Business Technology Marketing Benchmarks: 2006-2007 Data and Trends by KnowledgeStorm Webinars (E-mail this company)
August 2006 - (Free Research) Find out what 1,900 B2B marketers in software, hardware and technology services industries revealed about what works for lead generation. Supplement this report with the webinar titled "KnowledgeStorm Webinars: Business Technology Marketing Benchmarks: 2006-2007 Data and Trends" and learn about B2B e-mail and search engine marketing strategies.
(ANALYST REPORT) VIEW ABSTRACT | GO TO ANALYST REPORT

KnowledgeStorm Webinars: Business Technology Marketing Benchmarks: 2006-2007 Data and Trends by KnowledgeStorm Webinars (E-mail this company)
August 2006 - (Free Research) Find out what 1,900 B2B marketers in software, hardware and technology services industries revealed about what works for lead generation. Invite your entire team to view this free Webcast and learn about business-to-business email and search engine marketing strategies.
(WEBCAST) VIEW ABSTRACT | GO TO WEBCAST

IT Marketing Executive Outlook - Key Tactics to Improve Your Marketing Results by KnowledgeStorm Webinars (E-mail this company)
August 2005 - (Free Research) This presentation document by MarketingSherpa and KnowledgeStorm, presents findings from MarketingSherpa's new report: "IT Marketing Benchmark Guide 2005-2006: Data for B-to-B Software, Hardware & Services Marketers." Learn what IT marketers revealed about their results and budgets and real-life numbers to help benchmark lead generation plans.
(ANALYST REPORT) VIEW ABSTRACT | GO TO ANALYST REPORT

IT Marketing Executive Outlook: Key Tactics to Improve Your Marketing Results by KnowledgeStorm Webinars (E-mail this company)
August 2005 - (Free Research) This Webcast, presented by MarketingSherpa and KnowledgeStorm, presents findings from MarketingSherpa's new report: "IT Marketing Benchmark Guide 2005-2006: Data for B-to-B Software, Hardware & Services Marketers." Learn what IT marketers revealed about their results and budgets and real-life numbers to help benchmark lead generation plans.
(WEBCAST) VIEW ABSTRACT | GO TO WEBCAST

From Cold to Hot: Lead Nurturing Programs That Generate Sales by Vtrenz, Inc
August 2008 - (Free Research) This white paper explains the importance of lead nurturing—in the lead management process. It takes a look at best practices for nurturing leads in today’s competitive business environment, and offers advice for implementing a lead-nurturing program.
(WHITE PAPER) VIEW ABSTRACT | GO TO WHITE PAPER

Show How Marketing Makes Money: A 5-Step Plan for Proving ROI by Vtrenz, Inc
June 2008 - (Free Research) This white paper outlines a simple plan to help ensure the outcome of your evaluation efforts both meaningful and manageable.
(WHITE PAPER) VIEW ABSTRACT | GO TO WHITE PAPER

How to Foster Innovation in Your Company, Part I by Cisco Systems, Inc.
February 2008 - (Free Research) Geoffrey Moore, author of Dealing with Darwin: How Great Companies Innovate at Every Phase of their Evolution reveals practical formulas and winning strategies that will help your company differentiate itself from your competitors.
(WEBCAST) VIEW ABSTRACT | GO TO WEBCAST

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