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Marketing Management
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When Hot’s Not: Lead Scoring for Better Results by Vtrenz, Inc
June 2008 - (Free Research) This white paper reveals the power that a comprehensive lead-scoring model can deliver, and help you understand the key considerations necessary to arrive at an accurate and reliable lead score.
Convergence of Sales and Marketing by Neolane Inc.
October 2008 - (Free Research) This report explores the integration of marketing and sales technologies (CRM, marketing automation, email marketing, web analytics, etc.).
From Cold to Hot: Lead Nurturing Programs That Generate Sales by Vtrenz, Inc
August 2008 - (Free Research) This white paper explains the importance of lead nurturing—in the lead management process. It takes a look at best practices for nurturing leads in today’s competitive business environment, and offers advice for implementing a lead-nurturing program.
SAVO Never Sell Alone™ by SAVO Group
September 2008 - (Free Research) Savo has been helping companies big and small across all industries to have better conversation between sellers and buyers.
CRM for the Professional on the Go by BlackBerry
March 2008 - (Free Research) Mobile CRM is something that needs to be considered now. As a business leader, you might
have put it into your mental “to do later” box, but the reasons to make it a priority are compelling. Read this paper to discover why.
CRM: The Essential Guide - Five Principles for CRM Success by CDC Software - Pivotal CRM
(E-mail this company )
December 2007 - (Free Research) This CRM guide distills insights from customers, prospects, industry analysts, and the press down to five key principles for CRM success. Use these five CRM principles as a guide for selecting the right solution and deploying CRM successfully. These principles will help you develop a CRM strategy that is aligned with your company’s strategic goals.
Warner Bros. Case Study by Aprimo, Inc.
November 2008 - (Free Research) Warner Bros. implemented Aprimo’s Marketing Resource Management solution, which helped them combine Aprimo with Sales Data and streamline its domestic theatrical media planning, placement and execution with finance and auditing processes.
Seven Email Marketing Refreshes by Bronto Software
October 2008 - (Free Research) This whitepaper will detail seven refreshes that
will quickly enhance your email-marketing program. You may also find some low hanging opportunities that you weren’t aware you were missing.
Strategies for Customer Growth and Loyalty in the Enterprise by Infor
February 2008 - (Free Research) Customer-centric growth strategies are being developed and implemented by enterprises around the world with a goal to deepen relationships with customers and emphasize long-term satisfaction over short-term sales conversions.
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